My personal suggestion: I apply eye shadow just before applying foundation. When applying powdered eye shadow, it often falls onto the foundation, and then needs to be removed. It’s easier I have learned simply to apply the eye shadow first and then put on the foundation, thus eliminating the problem, however that is a personal choice.

Matte eye shadow with high pigment for longer lasting color throughout the day is best. Unless you have “protruding” eyes you need an off white shadow along with a darker color (see below for protruding eyes). Eye shadow should be worn to enhance your eyes’ type and shape. One should never wear a bright color or iridescent color that stands out like a Xmas bulb! It’s the beauty of the entire face that is important…colors selected should enhance the face, or to change the shape of the eye, or make them appear larger. A blue, iridescent eyelid will not get the job done!

How To Apply Eye Shadow:  Remove all oil from the upper eyelids. You can do this with astringent using a tissue or wash cloth. Removing the oil helps the eye make-up stay in place and be less likely to crease or smudge. Powdered eye shadow should be applied with a tiny sponge or a small, narrow brush.

First, apply an off-white or light beige eye shadow on the eyelid itself. Do not go above the eyelid crease with the light color.  (See illustration)

Next, a darker color eye shadow should be applied on and above the crease. Special eye types and how to make them more exciting:  

Make eyes look larger: Apply an off-white eye shadow on the upper eyelid bringing it all the way to the inside corner next to the nose.  Now apply a darker eye shadow in and above the eye socket.   Bring it around the outs ide corner and into the bottom of the eye about one third of the way tapering off into the bottom lashes. Now taper the darker shadow toward the nose on the upper eyelid making it very narrow toward the nose.
Make sure you smudge the edges so there are no lines of demarcation at the edge of the shadow. You can smudge the outside lines with a tissue or your finger.

	Eyes too close together: Give the illusion of wider set eyes by applying off- white eye shadow on the inner 1/3 corners of the eyelids up to the nose. Apply a darker eye shadow on lids on the outside 2/3 of the upper lids.